Building sky-high possibilities.
In the first weekend, the first tower completely sold out, surpassing sales projections and securing $475,000,000 in funding.
Something big was happening in Sacramento, and nothing big comes without some controversy. This 54-story high-rise was set to change the Sacramento skyline and become the benchmark for elegant living in the region. Knowing this was a tall order, the client came to AugustineIdeas to meet several objectives:
- Create a buzz among governmental agencies responsible for the entitlements and building approvals.
- Develop a target list of prospects who would meet the pre-qualification requirements
- Generate enough interest that 250 buyers would place a $10,000 deposit during the first phase of the 804 available condos.
A comprehensive public relations campaign complimented the advertising campaign driving more than 5,000 pre-qualified people to register on the website. Perhaps the greatest business achievement was securing the financing from Deutsche Bank and CalPERS, and the participation of Intercontinental Hotels.
