We strive to never blend in.

We strive to never blend in.

We thrive on the challenges of the digital age and the ever-changing global economy. We will not waver when the going gets tough, but tell the tough story.


Andrew Bradley

Social Media Horror Stories

Posted on Thursday, October 13th, 2011 by Andrew Bradley.

Social media has increased the velocity of how we communicate. Unfortunately, for some brands and businesses, bad news travels TOO fast. Lori Bertelli spoke on a panel about some recent mistakes made by companies as they learn what works and what doesn’t work on social media. She and other panelists shared stories and offered strategies for quickly recovering from these disasters or avoiding them all together. Hopefully, everyone can learn from the mistakes of the past, including a Google engineer bashing Google+; a company promising a gourmet meal, but offering frozen lasagna and a frustrated driver posting on the wrong Twitter account. Remember to get out in front of the issue quickly and take ownership of the issue.
Social Media Horror Stories Graphic



Andrew Bradley

Lunchbox Winners Takes Top Honors

Posted on Thursday, October 13th, 2011 by Andrew Bradley.

Produce Business Honors Lunchbox Winners with Marketing Excellence Award

Since its launch in September 2010, Lunchbox Winners has been a huge success in more than 1,500 Safeway stores across the country. The program was awarded the Marketing Excellence Award by Produce Business. AugustineIdeas developed Lunchbox Winners for Safeway in response to Michelle Obama’s “Let’s Move” initiative. The goal of Lunchbox Winners was to promote easy, better-for-you choices for parents when packing school lunches for children.
Lunchbox Winners
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Jessica Love-Dumont

News in Downtown Napa

Posted on Thursday, October 13th, 2011 by Jessica Love-Dumont.

AugustineIdeas recently launched an event that brings a new spin to wining and dining in Downtown Napa. The Culinary Crawl is a social dining experience that allows guests to taste the best of Downtown Napa’s restaurants. As part of the Culinary Crawl tour group, guests have the chance to make new friends while visiting premier dining establishments and wine tasting rooms. At each stop, guests sample complimentary small bites and enjoy tailored drink specials. The event has been a great success so far, and the fourth Culinary Crawl is coming up this month.

Check out the NBC Bay Area coverage of the Culinary Crawl