Booth Ranches
A website that brands success for a family-owned business.
Challenge: Create a platform that communicates Booth Ranches’ unique value proposition, setting them apart from the competition.
The primary goal was to design and develop a front end website that brought the family’s 50 year legacy of Booth Ranches to life. The website needed to promote a family-focused and quality concept to retail customers and large suppliers. The design needed to shape the superiority and consistent feeling derived by the citrus fruits they produce, by incorporating family and product imagery.
Booth Ranches is a family-owned citrus grower that provides tree fresh ripened fruit year around. Their variety of citrus products includes Naval, Valencia, Minneolas, W. Murcotts, and Cara-Cara oranges. Each Booth ranch has rootstocks specific to soil types and micro climates of individual growing areas generating consistent fresh produce year around.
The primary goal was to design and develop a front end website that brought the family’s 50 year legacy of Booth Ranches to life. The website needed to promote a family-focused and quality concept to retail customers and large suppliers. The design needed to shape the superiority and consistent feeling derived by the citrus fruits they produce, by incorporating family and product imagery.
Booth Ranches is a family-owned citrus grower that provides tree fresh ripened fruit year around. Their variety of citrus products includes Naval, Valencia, Minneolas, W. Murcotts, and Cara-Cara oranges. Each Booth ranch has rootstocks specific to soil types and micro climates of individual growing areas generating consistent fresh produce year around.
Results: “Juicy information creates a brand you just can’t resist.”
Booth Ranches wanted to feature their superior quality citrus by generating a website that focuses on family and community. CEI provided a new level of content for the Booth Ranches’ website by creating recipes for users to download, family bios and history, promotion of Booth’s cattle ranches, and an introduction to The Ranches award-winning Quarter horses. The new website helped to increase sales exposure with a comprehensive contact page and brought forward the Booth Ranches family name.
Booth Ranches wanted to feature their superior quality citrus by generating a website that focuses on family and community. CEI provided a new level of content for the Booth Ranches’ website by creating recipes for users to download, family bios and history, promotion of Booth’s cattle ranches, and an introduction to The Ranches award-winning Quarter horses. The new website helped to increase sales exposure with a comprehensive contact page and brought forward the Booth Ranches family name.
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