Monterey Mushroom
A PR effort that D-lighted everyone.
Challenge: How to mushroom attention around an earth-shaking new fungi from Monterey?
The client has a product, Sun Bella, that offers all the great Vitamin D health aspects that are currently abuzz in the press. Everyone was learning about the importance of Vitamin D in their lifestyles and diet plans. So here was this delicious,
healthy mushroom, enriched with Vitamin D, that needed the world to bite into it!
The client has a product, Sun Bella, that offers all the great Vitamin D health aspects that are currently abuzz in the press. Everyone was learning about the importance of Vitamin D in their lifestyles and diet plans. So here was this delicious,
healthy mushroom, enriched with Vitamin D, that needed the world to bite into it!
Results: A PR effort that D-lighted everyone.
The agency’s PR department hit the ground running touting the multitude of healthy aspects around Sun Bella. Featured stories touted the importance of Vitamin D in preventing Osteoporosis, helping teenage obesity issues, bringing the sunshine into your body with each mushroom. The results were amazing, with a wide variety of publications picking up the story in Men’s Health, Reuters, Planet Green—Discovery Channel, The Packer, Forbes.com, and many more. And most of all, a little mushroom came out of the dark and into the spotlight…in a big way!
The agency’s PR department hit the ground running touting the multitude of healthy aspects around Sun Bella. Featured stories touted the importance of Vitamin D in preventing Osteoporosis, helping teenage obesity issues, bringing the sunshine into your body with each mushroom. The results were amazing, with a wide variety of publications picking up the story in Men’s Health, Reuters, Planet Green—Discovery Channel, The Packer, Forbes.com, and many more. And most of all, a little mushroom came out of the dark and into the spotlight…in a big way!
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