Bringing It Home
Retail and brands alike bring home the value with this multi-media program.
Challenge: How to boost sales for both suppliers and retail simultaneously?
The challenge was a tricky one. The client wanted an innovative and cohesive retail program that would be both strategic and targeted, offering a robust consumer take-away that would support all participating suppliers in-store. The program needed to offer the suppliers a huge lift as well as offer the consumer new perspectives on meal solutions—educating them on unique products and ways to prepare them.
The challenge was a tricky one. The client wanted an innovative and cohesive retail program that would be both strategic and targeted, offering a robust consumer take-away that would support all participating suppliers in-store. The program needed to offer the suppliers a huge lift as well as offer the consumer new perspectives on meal solutions—educating them on unique products and ways to prepare them.
Results: Bringing It Home is a multi-media feast for the palate.
Consumer Effects International created a half-hour TV series, Bringing It Home, with celebrated host Laura McIntosh. The show targets consumers and families interested in cooking, dining, entertainment and healthy-eating. It drives sales and supports corporate initiatives through a multi-level promotional approach, using in-store, on-line and TV to reach the consumer. The highly successful 20-page, monthly retail magazine, The Dish rounds out consumer exposure. Specific ratings results to come, but the entire Bringing It Home program and series has been so successful that it’s booked until the end of the year 2009.
Consumer Effects International created a half-hour TV series, Bringing It Home, with celebrated host Laura McIntosh. The show targets consumers and families interested in cooking, dining, entertainment and healthy-eating. It drives sales and supports corporate initiatives through a multi-level promotional approach, using in-store, on-line and TV to reach the consumer. The highly successful 20-page, monthly retail magazine, The Dish rounds out consumer exposure. Specific ratings results to come, but the entire Bringing It Home program and series has been so successful that it’s booked until the end of the year 2009.
.jpg){kind=small}
Download Full Case Study