Bloom’s 1,2,3 Meals
Meal solutions easy as 1, 2, 3 equals a blooming success!
Challenge: Come up with a program that teaches shoppers to think like a chef all while working within the retailers existing display challenges.
When preparing menus, professional chefs are trained to think: protein first, vegetable second and starch third. Bloom asked CEI to develop an easy program that encourages this behavior in the consumer—quick, easy, delicious meal solutions. Add in the fact that they had an underused destination case that they asked CEI to incorporate, pre-exisiting creative and all. The challenge, if we chose to accept it, was to utilize the space while promoting this in-store program in a big way.
When preparing menus, professional chefs are trained to think: protein first, vegetable second and starch third. Bloom asked CEI to develop an easy program that encourages this behavior in the consumer—quick, easy, delicious meal solutions. Add in the fact that they had an underused destination case that they asked CEI to incorporate, pre-exisiting creative and all. The challenge, if we chose to accept it, was to utilize the space while promoting this in-store program in a big way.
Results: A successful program that keeps on blooming!
Consumer Effects International developed temporary signage for the destination case header that was able to draw attention without distracting it away from the existing creative. Channel strips were added and featured products were rotated throughout the 2-4 week time slot. An ironman sign was placed next to the case which housed recipe booklets developed specifically for the targeted promotion. To reinforce the suppliers, shelf-talkers were placed near participating products in produce, the meat department and throughout the entire center store. Bloom was so happy with the results, they decided to leave the 123 Meals header cards on the destination case to support the now agreed upon additional programs that will run throughout 2009.
Consumer Effects International developed temporary signage for the destination case header that was able to draw attention without distracting it away from the existing creative. Channel strips were added and featured products were rotated throughout the 2-4 week time slot. An ironman sign was placed next to the case which housed recipe booklets developed specifically for the targeted promotion. To reinforce the suppliers, shelf-talkers were placed near participating products in produce, the meat department and throughout the entire center store. Bloom was so happy with the results, they decided to leave the 123 Meals header cards on the destination case to support the now agreed upon additional programs that will run throughout 2009.
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