Safeway’s Burger Bonanza
Everyone wins including the consumer’s taste buds.
Challenge: Increase sales in the meat department by creating consumer purchasing and more frequent usage.
After Consumer Effects met with Safeway Meat Department, one initiative of focus was to drive consumption and more frequent purchases of ground beef.
After Consumer Effects met with Safeway Meat Department, one initiative of focus was to drive consumption and more frequent purchases of ground beef.
Results: Successful program delivers sales for multiple products and gains corporate support.
During the three-week promotion all department’s involved, including meat, produce, dairy and deli, saw increases in sales—with more than 135 million visual impressions. Positive corporate feedback on the program concept and implementation has led to multiple-year execution of the program.
During the three-week promotion all department’s involved, including meat, produce, dairy and deli, saw increases in sales—with more than 135 million visual impressions. Positive corporate feedback on the program concept and implementation has led to multiple-year execution of the program.
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