Premier Homes Solar

A powerful public relations campaign receives local and national attention, resulting in industry awards and impressive sales.

The Challenge:  Get regional attention for an all-solar community at Premier Oaks and Premier Gardens, while battling the misconceptions that solar is too expensive and too industrial looking.

The Solution: Develop a public relations and awareness campaign supported by a website and brochure, plus relationships with local officials and utilities companies; strategically plan events during heat waves to bring attention to soaring electric bills.

The Results:  Press events were covered by local and national media outlets, and tours were given to representatives of the Governor’s energy staff and the California Energy Commission.  Both communities sold-out in record time and many local builders followed Premier’s lead in offering solar and energy efficient home options.

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