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Pulte Homes' Giveaway Getaway

Three weeks to execute a multi-media plan that creates a buzz and sells homes.

Challenge:  Plan, concept and execute a campaign in three weeks time to sell homes in an end-of-season push across 17 Bay Area communities in a softening housing market.
 
Solution: The $99,000 Giveaway Getaway, offering $99,000 in incentives and free vacations promoted across print, radio, PR, direct mail, online marketing and a landing page. 
 
Results:  Record breaking sales of 161 homes in four weeks!  Immediate response to the program and soaring traffic to sales offices across Pulte’s Bay Area communities and reports of buyers cancelling their purchases with other builders, even forfeiting deposits to take part in the $99,000 Giveaway Getaway.