CASE STUDIES

• BLOOM’S 1,2,3 MEALS
• BOOTH RANCHES
• BRINGING IT HOME
• CROWNE PLAZA HOTEL
• LENNARLIVING.COM
• MAKE THE MOST
• MONTEREY MUSHROOM
• PINK RIBBON PRODUCE
• PREMIER HOMES SOLAR
• PRO-HEALTH
• PULTE HOMES' GIVEAWAY GETAWAY
• SAFEWAY’S BURGER BONANZA
• SAFEWAY’S FUN2SNACK
• THE CHILEAN AVOCADO IMPORTER’S
• THE TOWERS
• WESTFIELD GALLERIA AT ROSEVILLE
• WAG PET HOTELS
• OLIVE GARDEN

HOME  > EXPERIENCE  > CASE STUDIES  > WESTFIELD GALLERIA AT ROSEVILLE

Challenge:  Create a charity-based event the day after Thanksgiving that would encourage shoppers to come out to Westfield Galleria at Roseville and help raise money for a local charity.

 

Solution:  Augustine & Associates developed a full-blown event with the client that included advertising and public relations components including print ads, postcard direct mailer, mall advertising, radio promotions and press opportunities.

 

Results:  Over 300 attendees arrived the morning of the event, as early as 4:00am to secure their place in line and ensure that they were one of the first 300 people to receive a “Power Shopping Bag” full of coupons and gifts from various retailers. TV and print media covered the event and over $3,000 was raised for the South Placer Breast Cancer Endowment.