CASE STUDIES

• BLOOM’S 1,2,3 MEALS
• BOOTH RANCHES
• BRINGING IT HOME
• CROWNE PLAZA HOTEL
• LENNARLIVING.COM
• MAKE THE MOST
• MONTEREY MUSHROOM
• PINK RIBBON PRODUCE
• PREMIER HOMES SOLAR
• PRO-HEALTH
• PULTE HOMES' GIVEAWAY GETAWAY
• SAFEWAY’S BURGER BONANZA
• SAFEWAY’S FUN2SNACK
• THE CHILEAN AVOCADO IMPORTER’S
• THE TOWERS
• WESTFIELD GALLERIA AT ROSEVILLE
• WAG PET HOTELS
• OLIVE GARDEN

HOME  > EXPERIENCE  > CASE STUDIES  > LENNARLIVING.COM

The Challenge:  Create distinction and on-one-on marketing opportunities in an increasingly aggressive regional home buyers market.

 

The Solution: Launch a localized, lifestyle-focused website that provides extensive personalization for home buyers in all stages of the sales cycle.  Create fresh creative and brand strategy that fit closely with existing brand equity and active marketing campaigns and integrate with internal software to reduce information management overhead.  Successfully enroll key decision makers from a variety of internal departments.

 

The Results: After just 3 months and prior to any active marketing, the site saw 115,952 page views from 14,931 visits of which 71% were new visitors and 29% were returning visitors. Through successful Pay Per Click advertising and Search Engine Optimization, traffic to the site includes over 150,000 impressions per week with close to 700 visits.  Now fully supporting traditional marketing efforts, LennarLiving.com has served as an invaluable marketing tool with tremendous flexibility allowing the client to make immediate modifications in reaction to a continually shifting market—giving Lennar a competitive edge in this region.