Wag Pet Hotels
A luxury pet hotel’s grand opening is something to bark about – a strong PR and advertising campaign brings in hundreds and airs nationally.
The Challenge: Create awareness for a luxury pet hotel in a new market and secure enough reservations to cover grand opening event costs.
The Solution: Share the experience of pet luxury with a grand opening event catered to pets and their owners. Supplement a strong public relations campaign with event sponsorships and community awareness.
The Results: A grand opening attended by 700 pets and their owners, local television coverage that spanned 40 news organizations nationally and resulted in 1 ½ months of advance reservations.
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