Our Approach
It’s another mark of excellence punctuated by the passion of imagination at its best.
The creative process at Augustine & Associates is very much like the fuel to make the train move—full steam ahead. The process of researching, designing, writing, analyzing—and working together through it all—is the birthing of a brand new ad, an exciting event concept, a mark of uniqueness like none other.
What happens is this—the account executives, graphic designers and writers gather together. Using a creative brief as a referral to the main objective, the group begins throwing out ideas—it’s a thinking frenzy. Edgy magazine ad tear-sheets, headlines, quotes, sketches, art objects, etc. are used to jump-start new thinking—new perspectives. Words, images, fonts, colors are fired away one after the other. Fresh ideas are welcomed, laughter and excitement and “what if?” are alive—no thought is censored.
The end result? Another way to mark new creative territory—ground breaking creative based on research and strategy. Client’s goals and objectives are met in ways they never dreamed of before. On any given week, this process may be used to produce 74 print ads, 10 direct mail pieces, 5 radio spots, 8 email blasts, 3 brochures, and 3 logos. Together it’s another mark of excellence punctuated by the passion of imagination at its best.
