One great squeeze.
The LA Times said it and AugustineIdeas capitalized on it… The Meyer Lemon is a furiously addictive fruit.
As AugustineIdeas soon found out, all lemons are not created equal. Problem was, not everyone else knew about this tasty little lemon. Our job? Jumpstart this unique product that retailers and shoppers will love while driving incremental sales. How? With an informative, recipe-filled sales kit that helped brand the flavor of the Meyer Lemon all while proving that there was legitimate demand for this product on the market.
In addition to creating effective communication tools about the value of the Meyer Lemon for retail customers, AugustineIdeas developed recipe booklets and in-store POS to help drive the message home at the point of purchase.
