All Book Reviews
 The Next Thing on My List By Jill Smolinski Review by Esther Richardson The Next Thing on My List is a refreshing and lighthearted take on how a tragic event can result in positive changes and a valuable life lesson, and ultimately serves as a reminder of what can be accomplished by setting goals for yourself. |
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 Pepsi Challenge By Stephanie Chaparell Review by Brett Boyle A factual glimpse into the equal rights movement of the 1960’s when Pepsi-Cola integrated one of the first corporate black sales forces in history, The Pepsi Challenge follows the challenges and obstacles of their unqiue marketing team. |
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 Syrup By Max Barry Review by Joanna Wilson “Marketing is the biggest industry in the world, and it’s invisible. It’s the planet’s largest religion, but the billions who worship it don’t know it.” |
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 Marketing Champions By Roy Young, Allen Wess, PhD, and David Stewart, PhD Review by Donna Chabrier Marketing Champions outlines a number of practical ways to elevate marketing’s caliber and respect within an organization. |
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 The Tipping Point By Malcolm Gladwell Review by Jillian McTigue The Tipping Point drives its theme home—little things can make a big difference, ultimately creating a “tipping point.” |
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