Social Media Horror Stories

Social media has increased the velocity of how we communicate. Unfortunately, for some brands and businesses, bad news travels TOO fast. Lori Bertelli spoke on a panel about some recent mistakes made by companies as they learn what works and what doesn’t work on social media. She and other panelists shared stories and offered strategies for quickly recovering from these disasters or avoiding them all together. Hopefully, everyone can learn from the mistakes of the past, including a Google engineer bashing Google+; a company promising a gourmet meal, but offering frozen lasagna and a frustrated driver posting on the wrong Twitter account. Remember to get out in front of the issue quickly and take ownership of the issue.

Andrew Bradley is a Public Relations Specialist at AugustineIdeas. He handles media relations and other marketing activities for a variety of clients within the tourism, grocery, produce and technology industries. He graduated from Cal Poly, San Luis Obispo with a bachelor’s of science in international business and marketing. He now lives in Roseville, goes to the gym every weekday morning, mountain bikes and runs.